TPM has the internals of the CNN poll of debate-watchers, which had Obama winning overall by a margin of 51-38. The poll suggests that Obama is opening up a gap on connectedness, while closing a gap on readiness.Worth a full read.
Specifically, by a 62-32 margin, voters thought that Obama was “more in touch with the needs and problems of people like you”. This is a gap that has no doubt grown because of the financial crisis of recent days. But it also grew because Obama was actually speaking to middle class voters. Per the transcript, McCain never once mentioned the phrase “middle class” (Obama did so three times). And Obama’s eye contact was directly with the camera, i.e. the voters at home. McCain seemed to be speaking literally to the people in the room in Mississippi, but figuratively to the punditry. It is no surprise that a small majority of pundits seemed to have thought that McCain won, even when the polls indicated otherwise; the pundits were his target audience.
Meanwhile, voters thought that Obama “seemed to be the stronger leader” by a 49-43 margin, reversing a traditional area of McCain strength. And voters thought that the candidates were equally likely to be able to handle the job of president if elected.
McCain’s essential problem is that his fundamental strength – his experience -- is specifically not viewed by voters as carrying over to the economy. And the economy is pretty much all that voters care about these days.
EDIT: The CBS poll of undecideds has more confirmatory detail. Obama went from a +18 on "understanding your needs and problems" before the debate to a +56 (!) afterward. And he went from a -9 on "prepared to be president" to a +21.
Saturday, September 27, 2008
Why Voters Thought Obama Won
An excellent analysis from Nate Silver, contrasting the gap between whom the pundits thought won the debate and the very different answers from voters. Highlights: